Being a good Social Media Manager means that you would be the person that determines the type of content that will be published and who will respond to the public. Using social media is a job which is perpetually risky, due to the fact that people and technologies are always evolving. Doing this job makes you the first impression a company is giving; therefore, the public might follow you positively or will simply ignore you. Managing social media means that you will have to publish content, interact with the public, share informations about the company, etc. You'll be the head-speaker. It requires a lot of skills, but the most important are to interact easily through words and to manage your time efficiently.
A good Social Media Manager is someone knowing the latest trends on social media. It means that you'll spend the day switching between applications for the company, from Facebook to Instagram, Twitter, Linkedin, etc. You’ll be needing a computer but can still track the information using your cellphone. A calendar is quite useful when it comes to planning and a dictionary is mainly for spelling errors and to enhance your vocabulary.
Writing is the key
First of all, if you can't write properly, you will not be supported by the users. Furthermore: if you can't compose, you will lose the respect that you had and the company that you represent might want to lose you. The targeted audience, the population that will be the most interested in your campaign, is determined using a marketing persona: it means that you are building a profile of your audience with their values, interests, age range, etc. If you are not doing that, they may not be interested since you won’t be able to determine what would be appealing to them. Making too many mistakes can repulse an audience, because they will feel like this is not professional, or if the content is too long, they won't read it completely. You'll need these tricks every time you will publish on the Web. If a message is short and sweet, the reader has more chance to finish the article and what is said in that same article has a lower probability of being taken out of context to harm you. Fixing misunderstandings can be very long, and as the saying goes: "Time is money".
Manage your time
Secondly, your time is more valuable than you think. Manage it efficiently. Doing that helps you being more productive at your job. Even if it seems easy to improvise an article, you’ll always get the best quality out of apprehended work. Plan it early, work on it late.
- Determine your subject
- Find a visual support
- Make it short and sweet
- Read your text again to make sure that everything’s perfect
Following these steps can help improving your time efficiency and creating spontaneous content when there is an unexpected event. It will lead to a stable relationship between you and the audience. A tip that is given to be well organized is to manage a calendar, or an agenda, about publications and content: everything is planed, and if you are not there, someone else can do it or you can program the posts.
Last thing: ignoring these tips is your decision, but, if you are not going to take care of your writing, you are not going to keep your job and the reputation of the company you work for can be in danger: the more mistakes you do, the more people are considering to unfollow you on social media (which is bad since it's your job to make them follow you). However, even if your articles are well written and even if you checked twice on all of them, you'll still be stressed by your time running out if you don't use an agenda. Planning your publications and your pictures is one of the most important things to do. Not doing it leads you to a stressful life and being late in your job.
In conclusion, being a good social media manager is more difficult that you can think. You are an important part of a company, because you are the first impression it gives to the audience. Writing clearly and efficiently and planning your publications are mostly used by everyone in the business and are the most efficient way to reach the targeted audience. Not taking in consideration any of these points may lead you to leave the industry of communication early, because they are musts everywhere in the industry.