Deepfake content is increasing in popularity. Deepfake videos can be hard to identify, and they can fool even the savviest content consumers. While there are many challenges associated with deepfake technology, it is also a useful tool for creators. There is a possibility for a world where deepfake videos can live among unaltered content. Journalists and news reporters, and the platforms they use to distribute information need more robust systems to detect deepfake content. On the contrast, artists should be able to use this technology freely.