Living in a capitalist society in North America means that one is constantly bombarded by hundreds of advertisements, whether it be at work, home, or even academic institutions. A simple logo on a piece of clothing could persuade someone to make a purchase, making the power of media advertisements unimaginable. According to utilitarianism, where ethical morality is defined by the capacity to do the greatest good for the greatest number of people, advertising Viagra is immoral as the quantity and the quality of pain caused by the ads are greater than the benefits.