In the current age of globalization and rapidly evolving communication technology, social media has played an important role in the shaming of public figures who say or do something deemed offensive, typically towards minority groups. Although social media has the potential to hold those in power accountable and raise awareness about injustice, some have argued that such public shaming and digital vigilantism is counterproductive and further encourages aggressive online behavior. Despite these claims, one may conclude, through utilitarianism, ethical rationalism, and virtue ethics points of…