In recent years, the American TV industry has been criticized for its marginalization of racial minorities. The Simpsons is no exception to these issues. Particularly following the documentary “The Problem with Apu” by comedian Kondaboulu, the South Asian character Apu Nahasapeemapetilon has become the subject of public controversy. Is the writer’s and creator’s portrayal of Apu as a South Asian individual living in America in The Simpsons ethical? A virtue ethics, Kantian and utilitarian analysis all conclude that the writers failed to portray Apu ethically.