The purpose of advertisements is to communicate with the consumers by informing them about their products/services, and convince them that their company's products or services are the best. This ad was published by Axe was about selling their new scented shower gel for men, which was released in 2012. This company also sells shower gels and other hygienic products for women, but this ad in particular portrayed men as being sexually desired by women after using the new shower gel, shampoos, deodorants and many other products. We can see in the ad that a man is lathering himself with the new…