The internet, especially social media, has brought many ways to capitalize off of an audience. With fame and wealth as a reward, people became increasingly competitive and eventually greed made them resort to clickbait and viewer retention tactics to promote their content. As these techniques rapidly became widespread through the internet, our brains did not have time to adjust to overwhelming stimuli, which is when a new term appeared: “overstimuli” of the brain. One of the main causes of this effect is the social media TikTok. Through its live streaming platform and main feed, every video…