Jane Wakefield wrote an interesting article underlining the role artificial intelligence plays in your life. Will Broome, the founder of Ubamarket a UK firm, as develop an app that allows people to pay for their shopping via their phones. But it is much more than that; it tracks people’s behaviour patterns, to understand what kind of product you would be interested in buying. Basically, “it can start to build a picture of how likely you are to try a different brand, or to buy chocolate on a Saturday.” The use of AI (artificial intelligence) raises a social dilemma because the collection of…