H&M (Hennes & Mauritz) is a major Swedish multinational fashion retailer known for offering fast-fashion clothing, accessories, and other goods at affordable prices. In 2016, the company launched its new fall collection for women, accompanied by the campaign commercial “She’s a Lady” (“H&M Autumn Season 2016 – She’s a Lady”). The ad found immense success, acclaimed by individuals and media outlets alike for redefining what it means to be a woman today, but also faced criticism for its representation of women. The use of different ethical frameworks provides more context for the situation and…