The advent of the Internet era has fundamentally changed people's lifestyles and modes; also brought great convenience to people's production and life. However, the Internet has two sides, while reflecting the great advantages and potential of the Internet era, it also makes people's privacy and rights more severely challenged. With the born of big data, it is easier than ever to illegally collect, collate, analyze, and disseminate personal privacy in the online environment. Should Internet companies stop using big data and collecting users’ data? Through the perspective of virtue ethics and…