Sam Sulek emerged as a prominent figure in the social media fitness community, especially among people who are drawn to his hard work ethic, casual demeanor, and straight-forward training videos. In contrast to the well edited and polished videos often seen on social media, his content encourages discipline and consistency as the keys to hypertrophy. Sulek comes across as inspirational, approachable, and truthful. However there is a major ethical problem beneath the surface. He portrays his routines and physique as the achievable outcome of hard work and perseverance alone, without…