In 2014, a researcher named Alexander Kogan created an app called “this is your digital life” available on Facebook. Approximately 270,000 people downloaded this app, and willingly provided private information through a personality quiz. Without their knowledge or consent, these users and their Facebook friends’ data was then shared with the political strategy firm Cambridge Analytica; providing access to the personal data of approximately 50 million American Facebook users (New York Times). This data resulted in the development of a system that can “profile individual US voters, in order to…