Clickbait is very hard to pin down and it is an article that does not fulfill the headline's promise. Others believe it means several dull listings, quizzes, and Betteridge’s Law headlines. Also, some people use it as a shorthand for information that does not look appealing to them on the Internet. Most people agree that while clickbait is irritating, it is also helpful. Several new case studies can confirm that we can blame clickbait on two things: the huge role emotions play in our intuitive judgments and daily choices and our lazy brain. Clickbait does not happen on its own, editors…