When things go wrong, crisis communication is used. Risk communication is concerned with the possibility of anything going wrong. Risk communication is a response to any situation that may raise public concern or draw media attention to a company. The gathering and sharing of information in the event of an emergency or other scenario is referred to as crisis communication. By giving context on a specific topic or occurrence of public interest, effective crisis communication preserves an organization's business and image. there are 6 principle of crisis and emergency risk communication such…