The media portrays many mixed messages that tend to heavily impact society’s behaviour. One that is highly spoken about is the way that women are represented. Women are often the target audience for many brands. Therefore, as a marketing strategy, brands will often attract their audience by using women’s physical appearances. It is no secret that people are built differently, as we all have our own values and physical appearances. However, to emphasize people’s appearances can be offensive to those who are not confident about themselves. For instance, Dove’s “Real Beauty” campaign is a prime…