With Electronic Cigarettes (E-Cigarettes) becoming more and more popular in this day of age, many people are wondering what health issues may come with using E-Cigarettes in the long run. This becomes even more concerning considering some people suggest that E-Cigarette companies have been marketing their products to adolescents (ages 13-17). This brings up a wider ethical problem: is it correct for E-Cigarette companies to market their products to adolescents? We can look at this ethical problem from a utilitarian perspective and from an ethical rationalism perspective.