Advertising campaigns will frequently strive for maximum impact by using emotionally charged imagery and messages to capture the attention of their target audience. One of the most potent emotional triggers used in advertising is the inclusion of children, and among the most divisive and controversial topics in which this has been invoked revolves around gun regulation. Many advocacy groups seeking to reduce gun violence have used children as a key element in their campaigns, arguing that the issue affects the safety and well-being of future generations. However, the use of children in such…