Consumer culture has arrived with industrialization. People consume everything and anything without real need hoping that it will help them be happy. Fast fashion is an example of an industry supplying tons of new merchandise, however, despite satisfying the customers, it also harms greatly the environment causing immense damage. It poses questions on whether laws should be imposed by the government in order to minimize pollution related to the cloth losses of the Fast fashion industry. Bentham’s theory of utilitarianism is the best to answer these questions.