In 2012, the average viewership in the United States at any point during the 49th Super Bowl was 111.3 million (Deans). Thus, over 100 million people viewed the problematic advertisement by Teleflora, an online flower delivery service, that aired during the commercial break. The thirty second advertisement featured Adriana Lima getting dressed and doing her makeup before looking at a vase of flowers on her table and saying “Guys, Valentine’s Day is not that complicated. Give, and you shall receive.” After she walks away, a graphic is shown that says “Happy Valentine’s night. teleflora.com”…