Rainforest Alliance is “a product-oriented, multistakeholder, non-profit organization that combines the interests of companies, farmers, foresters, communities, and consumers to produce goods”. (Rainforest Alliance par. 1) In September of 2012, they launched an ad called Follow the Frog, in which they presented a man that they depicted as the everyday average environment conserver and made him question whether he is a good person. The ad begins by showing all the good this one guy does for the environment: turning off the water while showering, recycling, giving to charity, and conserving…