Following the Frog, the Real Path to Change?

With the rise in urgency coming from the climate crisis, more and more people are looking to change their habits in order to do their part in saving the world. Many brands have caught on to consumers’ want for change and have started offering more eco-friendly and sustainable products. In light of this recent movement, many companies have turned to different programs, such as the Rainforest Alliance, to receive certifications deeming their farms and agricultural production sustainable. In 2012, the ad Follow the Frog by Rainforest Alliance went viral on YouTube. Although many viewers enjoyed…