The Google+ data breach incident points out an ironic evolution: from a search engine that originally gave out academic data to users, Google now profits from using its consumers' personal data. Indeed, the king of search engines gains money by “gathering data about [the consumer’s] online habits and using that data to fine tune marketing efforts (often by selling that data to third parties for their use)” (Meyer). According to Google’s policy on Privacy and Terms, under the Why Google collects data tab, Google gathers its users’ information to “provide”, “maintain”, “improve”, and “develop”…