Ralph Lauren has been heavily criticized for retouching a female model in one of their advertisements, which has generated an uproar among society. Some argue that it promotes unattainable beauty standards while others argue that it merely generates profit by digitally editing female models’ bodies as a way to popularize their goods, which some individuals vehemently oppose and consider unethical. In this paper, I will argue that editing female models in magazines should not be prohibited based on the ethical rationalism framework, as well as on the basis that the media is free to advertise…