The most effective way to detect and deal with the challenges of deepfake video is to educate the public on the phenomena and its purpose, as well as to be more discerning consumers of media. That alone will not be sufficient, as machine learning increasingly improves its ability to create convincing deepfake videos. We will also need media companies and platforms to develop and invest in programs like the DeFake App to help identify fake videos. The DeFake project combines user studies with journalists as well as the latest in AI research to develop a tool that would help journalists detect…