Making the Grass Seem Greener: An Examination of @environment's Virtuousness

In an era characterized by heightened public enthusiasm and outcry for large-scale action mitigating ecological crises, many environmental organizations have capitalized on the public's unrelenting sense of emergence to promote and increase engagement for their initiatives through accessible social media platforms (Dosemagen; Abdullah 631). Notably, netizens have found the Instagram account @environment (official name “Environment by Impact”) particularly attractive, not solely due to their iconic trademark for a username, but certainly somewhat due to their unique approach to communicating…