Media the main means of mass communication (broadcasting, publishing, and the internet) regarded collectively or tools used to store and deliver information or data. It means components of the mass media communications industry, such as photography, news, newspaper, radio and television these comes under indoor media too. Outdoor media comprises billboards, signs, placards placed inside and outside commercial buildings/objects like shops/buses, flying billboards (signs in tow of airplanes), blimps, skywriting, AR Advertising.