Alice Walker coined the term "colourism" in 1982, defining it as "prejudicial or unequal treatment of same-race people based solely on their colour" (Norwood 1). Colourism is pervasive in all facets of Indian society, from apparent billboards advertising Fair & Lovely to subtle microaggressions. It has dominated Bollywood, which is the Indian film industry. Its repercussions are even more pronounced. By Utilitarian standards, colourism in Bollywood is deemed unethical and therefore, must be regulated. Bollywood exacerbates this form of discrimination in India and its social implications…