Data tracking and cookies used in social media applications and websites are profitable, but immoral ideas that take advantage of a consumer’s ignorance and personal information. From a Kantian’s point of view, these techniques are immoral ways to make profit, because people should not be used as means to achieve a goal. However, from a utilitarian’s point of view, it is profitable to almost everybody since consumers and companies both get what they desire in the absence of pain. Although the utilitarian ideology is strong, being in favor of the majority’s happiness is not a way to make…