The Nike “Dream Crazy” campaign was released in 2018, timed to coincide with the outset of the new NFL season and to celebrate the 30-year anniversary of Nike’s famous “Just Do It” tagline (Intravia et al. 3). The campaign featured Colin Kaepernick, a prominent and controversial professional football player who decided to kneel during the United-States national anthem to draw attention to racial inequality and police brutality (Intravia et al. 1), which was closely associated with the Black Lives Matter movement. The ad also featured other world-famous athletes who overcame adversity to…