On the September 4th, mister Kevin Draper, Julie Creswell and Sapna Maheshwari publish a scoop about an announcement made by Nike who did get a lot of attention everywhere on the social media in the last few days. This publication was a quote from the former NFL player, Colin Kaepernick, saying “Believe in something. Even if it means sacrificing everything.” with his face in the background. Nike did publish this publicity to significate the 30th anniversary of the slogan “Just do it”.