Cambridge Analytica is a data analytics company that uses data science and social psychology in order to render services to its customers for whatever their needs may be. This can be used for political reasons, ideologies, marketing and more. They collect data from as many users as they would like through social media platforms such as Facebook. The information gathered is put into an algorithm to influence search results, people’s feeds as well as the information that they see online. The use of this kind of service poses ethical questions as it is being used by politicians to influence…