Objectification of Women and False Impression of Women's Body Image in Advertisement

The development of the modern society results in the development of media, especially advertisements. In order to increase the amount of consumers for a men’s product, companies usually utilize sexually-intriguing women images. On December 3, 2012, a commercial about a deodorant called QRO was released. The advertisement begins with a man using the spray of this company. As a result of the deodorant, a very attractive woman with a impossibly perfect body approaches him and they commence to have sexual intercourse. This commercial is so disturbing that it was banned. This article will explain…