Social media is a part of virtually every person’s life, at least in the developed world. It makes up such a big portion of our online presence that millions of people buy things after seeing ads on social platforms like Facebook and Instagram. The marketers who use these platforms to drive traffic to their sales funnels are becoming increasingly more tech savvy and creative in how they present their brand to the public. In addition, as Facebook and Instagram develop, new personalization tools are being added regularly. The tools not only help the marketers sell their products or services…