In 2021, the Aunt Jemima brand was retired after more than 130 years following widespread criticism of its racial imagery. The brand originated in late nineteenth-century advertising and was inspired by minstrel traditions, including performances rooted in blackface that reinforced racial caricatures (Alcorn). The character in the logo reflects the “mammy” stereotype, a constructed image that portrayed Black women as submissive and content in domestic servitude (“Mammy Caricature”). This stereotype emerged during slavery and the Jim Crow era, where Black women were forced into domestic labor…