The spectrum of communication skills necessary during the planning, response, and recovery stages of a significant public health incident to enable informed decision making, positive behaviour change, and the preservation of trust is referred to as risk communication for public health crises. Once upon a time, risk communication was assumed to be primarily concerned with informing the public about health risks and occurrences, such as disease outbreaks, as well as instructions on how to adjust behaviour to avoid those risks. In the twenty-first century, as social scientific findings and new…