In modern society, advertising plays a powerful role in shaping how individuals see themselves and the world around them. As brands increasingly connect their products to broader values, questions arise about the ethical impact of its influence on consumers. On one hand, Nike’s “Dream Crazy” advertisement is ethically problematic across virtue ethics, utilitarianism and Kant’s rationalism because it projects virtues it does not embody, promoting hypocrisy; fails to produce meaningful social change while fostering division among consumers and prioritizing its own benefit over the greater…