Selling Sex, Not Clothes

Does sex really sell? If you asked American Apparel’s marketing department, the answer would be a definite yes. Over the years, they have released ads that sexualize and objectify women, creating backlash and opening the discussion on how far the boundaries can be pushed before women take a stand and start pushing back. In 2013, the company released an ad promoting its “Bodysuits and Thigh-Highs”, which was quickly banned by the ASA for being “overtly sexual”. Modern-day advertising focuses on the sexual objectification and degradation of women, which in turn reinforces gendered stereotypes…