The rise of social media, for all the benefits it has brought, has also created many ethical and moral dilemmas. Indeed, social media enables information to be transmitted and shared at a blistering pace, orders of magnitude faster than before. This extremely fast and easy exchange of information has led to the rise of herd behavior, which on the stock market led to the spread of “pump and dump” schemes. Pump and dump happens when traders buy a certain stock, and then hype it on different social media platforms to inflate the stock price, before selling their shares to innocent investors who…