From subtly sipping on a can of Coca-Cola in a movie scene to boldly displaying the BMW logo on a superhero’s car, product placement has become a ubiquitous and lucrative marketing strategy in the world of entertainment. Popular brands have now seeped their way into the entertainment industry and media as a way to display their product on larger platforms and essentially blurring the line between entertainment and advertising. While the concept of product marketing isn’t new, in recent times, marketing strategies have greatly intensified and are quickly becoming more elaborate and…