In August 2024, Titleist, a famous golf equipment company, released a new generation of drivers called “GT” along with its two promotional videos. The two promotional videos have many overlaps including the appearance of the same scenes but contain slightly different information and are of different lengths. In this essay, they will be referred to as the GT promotional campaign. The GT generation differs from all previous models because Titleist claims to have achieved a technological breakthrough: the integration of the Seamless Thermoform Crown as a new structural material. According to…