When browsing social media for a long period of time, it is almost impossible to avoid running into some form of advertisement. Some ads may seem irrelevant and impertinent, while others may feel oddly specific. This is what is commonly known as targeted advertisement. Targeted advertisements are advertisements curated for a consumer based on online behaviours and preferences (GFCGlobal). Over the course of the last few years, given all the technological advancements and increased use of targeted ads, consumers have started to question the reality of their privacy when browsing online. A…