Social media is becoming increasingly relevant in today’s society in everybody’s daily lives. Along with this advancement comes the competition between social media giants to maintain users and surpass one another, and the methods which these companies employ to stay atop one another are not always ethically sound. More specifically, Facebook gathers the data of its users in many ways to present its audience of users with what interests them most and ads targeted for them, and “targeted advertising is big business for Facebook” (Wagner). Facebook collecting the data of its users for…