Dr. Squatch is a men’s personal care company that takes pride in the fact that their products (such as soaps, shampoos, etc.) made for men have only natural ingredients in them, making these products very healthy and eco-friendly. The company, as a business has shown great economic growth over the past years and a big part of their immense success is owed to their ad campaign, a series of YouTube videos where a comedian attempts to degrade men who use chemical soaps by dissociating them with hegemonic masculine qualities like strength and hypersexuality while doing the direct opposite for…