In today's business environment, companies and firms are faced with a variety of challenges, such as government regulations, environmental impacts, internal management, etc. When faced with protecting the environment, companies face a complex dilemma: they can choose to use more environmentally friendly materials, for example turning plastic straws into wooden straws, but these changes will increase production costs. Should they prioritize sustainable development at the expense of short-term profits? The interaction of environmental awareness and profitability makes the decision complicated…