Gillette, a well-known shaving brand, launched an AD in 2019 called “Believe”. Adapting their famous slogan “The best a man can get”, they introduced a new slogan “The Best Men Can Be”. The AD was viewed more than 2 million times on YouTube in 48 hours when it was released. In it, the company asks "Is this the best a man can get?" before showing images of bullying, sexual harassment, sexist behaviour, and aggressive male behaviour. It then shows examples of more positive behaviour - such as stepping into preventing these behaviours when they happen in public. So far, the AD has received…