As COVID-19 dominates headlines, as a society, we have overlooked a major public health issue. In Canada, the strain of the pandemic has caused as high as a 40% spike in the number of opioid-related overdoses (Reynolds). Over the last decade, the opioid crisis was largely aggravated by the excessive and deceptive marketing of opioids as risk-free pain killers by pharmaceutical companies and their subsequent over-prescription by physicians (Smith). Quebec society continues to struggle to mitigate its devastating effects amid the sheer immensity of the problem and the cultural stigma…