Saying that large-scale data collection has been hugely beneficial toward improving quality of life would be an understatement. Beyond technologies like self-driven cars and intelligent virtual assistants, larger data sets directly contribute to a better understanding of population characteristics which can lead to superior approaches against global warming, agricultural waste, and criminal prevention. All this comes at a cost, however –the “small” cost of one’s data. Despite its seemingly endless list of benefits, utilitarian ethics would argue that industrial data collection, in its…