The Stormy Debate Surrounding Coca-Cola's AI-Generated Holiday Ads

In November of 2024, Coca-Cola released a series of AI-generated holiday-themed advertisement videos. The company’s intent was to pay homage to its iconic 1995 Christmas ad “Holidays Are Coming”. However, the 2024 ad campaign was met with backlash as many people criticized the company’s use of generative AI. Criticism included the labeling of the AI ads as “soulless” and “devoid of any actual creativity” (Horvath). The 1995 version featured real Coca-Cola trucks and human actors, elements that the 2024 rendition attempted to replicate using AI. The result was a series of unsettling rendered…