Based on the poem "The Boley Rodeo" by Marilyn Nelson, this poster challenges superficial perceptions of cowboy identity, contrasting traditional denim fashion elements with the silhouette of the cowboy. The cross-dressing symbolizes the rejection of stereotypes and draws attention to the essence of the cowboy spirit: courage, freedom and connection to the land. The riding silhouette embodies the core cowboy spirit of toughness and independence, and also represents the passion inherent in cowboy culture. The deep red filter represents both the red soil of 'The Boley Rodeo' and the passion…