In 2022, Victoria’s Secret started a campaign called “Think You Know Us?”, which centers around how the company has been criticized again and again but is now finally respecting all women’s shapes and sizes and accepting them for who they are. The advertisement emphasizes how they have changed their point of view on the company and their ads to be able to make every woman feel welcome. Although at first glance this advertisement does seem more respectful and body-positive, while analyzing it from a utilitarian, virtue ethics and ethical rationalism perspective, it is clear that the ad only…